Social Media and Search
It’s as simple as this and the sooner you realize it, the more you will “Get” the big picture. Social media and Search are inextricably joined and always will be. Each driving the other. Each feeding...
View ArticleThe Confluence of Social and Search
When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. In fact, if you look at what’s happening in Japan it would boggle your mind....
View ArticleThe catalysts of social media
Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. I’m...
View ArticleWho are You Blogging for? Your peers or Your Customers?
Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The ” Transitional social media marketing document” you sent me is way too vague for a rookie, and makes me go…Blink, Blink....
View ArticleAvoid Managing the Minutiae of Social and Search
Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie, Mickey, Rocky’s crusty trainer played by Burgess Meredith, had a couple...
View ArticleInformation versus Opinion and Search versus Social
Information versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or...
View ArticleThe Dawn of Social Mediocrity
Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d...
View ArticleBusiness Myopia-The Need To Realign Hope And Reality With Your Social Business
A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than...
View ArticleHow Do We Get Duped By SEO [Infographic]
It all starts with a title. The better the title, the stickier the title, the more likely you’ll suck us in.
View ArticleThe Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
This morning’s thought: “I now need to go back and look at all my recent SEO work.” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to...
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